What worked
The change, not the theory
The one thing an owner actually did that moved a number, in their words, with the detail left in.
There’s more happeningin this town than peoplegive it credit for.
One Jasper business owner. One honest conversation. Something you can use Monday morning. Every week, with Dwayne Willard.
Heating & airPlumbingElectrical
ConstructionRetailRestaurants
Servicesand everybody else
What this is
A weekly conversation with the people who run this town.
No theory, no guru talk, nobody flying in from Dallas to explain your business to you. Just the owners who are already doing it here, answering straight questions about what works and what did not.
1
One owner at a time
Every episode is a single Jasper business owner. Every industry in town, not just the trades.
6
Six straight questions
The same six every time, so you can compare what different owners actually do about the same problems.
15
Fifteen minutes
Short enough to finish on the drive between jobs. New episode every week.
“I think this town needs energy.”Dwayne Willard, on why he started the show
Episodes
Every week, one more.
A different owner every week, the same straight questions, the same fifteen minutes. Here is what that gets you.
What did not
The misses get the same airtime
Nobody gets to tell only the good half. The decisions that cost money are usually the more useful story.
Who you hear from
Every industry in town
Heating and air one week, a restaurant the next. Not just the trades, because that is not what this town is.
What you leave with
Something for Monday
One thing you can act on before the week is out. That is the bar every conversation has to clear.
The full list of episodes lives on Apple Podcasts and Spotify, so it is always current. Start with episode zero if you want the short version of why this exists.
Listen
Follow the show.
Free, every week, wherever you already listen.
Be a guest
Your business, fifteen minutes, no prep.
If you run something here in Jasper, there is a seat for you. You do not need a pitch, a script, or a good camera. You just need to answer honestly.
- 1You send the form. Dwayne calls you back himself.
- 2Fifteen minutes on Zoom, from your desk or your truck.
- 3We cut it and you hear it before anybody else does.
- 4It publishes with your business name and a link, and you get the clips to post.
Request a spot
Local owners only. Every industry in Jasper, not just the trades.
Your host
Dwayne Willard
Dwayne is not on this show to be the expert. He is on it to ask the questions the rest of us would ask if we had fifteen minutes with the owner down the road.
That is the whole idea. The questions come from someone sitting on the same side of the table as you, not from someone selling you an answer.
The mastermind
A room of owners working on the same problems you are.
The show is the conversation. The Jasper Business Mastermind is the room it points to: local owners meeting regularly, comparing what is working, and holding each other to it.